I agree--I wouldn't like to see anti-spam guidelines being put into the current system just because of stuff like this. Even things like "great game by *insert first star here*" or "oh look--*team* got *this many* shots off. *other team*'s goalie can't be blamed for this one" are two posts that are relevant and do have potential to start conversation. But to someone commenting for the lottery, does any sort of reply matter? Do they care? Speaking from personal experience, I myself find it hard to care about every single one of my team's games, and I wouldn't like to have a conversation about each and every one. So no, I really don't care. I'm commenting for the lottery, unless there's something about the game that I find particularly interesting. In that case, I'd be commenting regardless of whether or not the lottery existed in its current format. If what we had now was modified so as to have nothing to do with game threads, I'd still comment about what I was interested in, and avoid commenting about what I wasn't.
It really is. When I started up the whole thing, I saw spam as a possible consequence, but decided to go through with it anyway. If you bother going way back on my profile, through way too many posts, you'll find an old status update from back when I posted the original "FIX THE LOTTERY SYSTEM GODDAMMIT" thread, which says something along the lines of "want to see the lottery system change? Add #fixthelottery to your comments on game threads!" That's what I intended it to be, and that's what I have done, personally. I comment on my team's games in just the same way I was before I ever thought about actually trying to do something about the system--drop in a comment about the stats or the outcome or shot differential or "Garcia scored? That's not supposed to happen," and simply throw in a little "#fixthelottery" at the end. It seemed like everyone had forgotten all about it within a few days, but recently others have started using #fixthelottery again, but making that the ONLY THING they're posting or throwing in some comment about how their post is just for the lottery. I have never supported this, never promoted it, and, in fact, I've even straight-up told my own team not to do it, and to use it the way I've been using it.
I'm not saying I'm surprised by what's happened with it, but I'm slightly disappointed. HOWEVER, again, it's getting some sort of notice, and it seems like I've gotten people on board with it.
Go forth and use it, please! Just don't spam it. That's not how you get results.