I've always agreed that the store as it is has certain things priced too high and others that feel worthless.
I'm going into season #4 as a VHL'er (6th overall) & because of things, I've made my fair share of purchases over the past bit:
The 1st Gen
1st Gen Doubles
That's 11 million spent right there, leaving me currently with 3.75 Million in the bank.... given that I'm entering what most would call my player's prime, I don't have to worry just yet about depiciation, but it is knocking on that door.
So yeah, more store options and better contracts is 100% worth it given the current setup can be costly.... even though I know I'm a rare case.