[Theme Week] Los Angeles Stars; Rebranderino

[Misty 73]

A team like the Los Angeles Stars sounds like a team that would do well, but with a 35 game losing streak and only 2 points in the standings it’s easy to say that this team is struggling. However, that’s to be expected with a team that’s rebuilding. I mean maybe not to lose this much but a bad season is usually the consequence of a remake like this. Though I’m not here to talk about their bad plays or what they could do that might give them a shot at making the playoffs, I’m not here to further demoralise a team that likely lacks it already. I’m going to yap on and on about their team branding.

 

Firstly, would it kill ya to have more color? I swear if I were to look into the stands at a Los Angeles Stars game it would look empty, with those black seats too? I’d think the team is close to folding ad that you guys desperately need butts in seats. But alas, that’s not the case. Your seats are black, your jerseys are black, your crest is black. With little bits of grey, I’m sure there’s a line of white somewhere in there too. Just imagine if the team were to have a tiny sprinkle of color, something to make them pop out amongst the others. Though maybe them being the only team to have blacks, greys, and whites is what makes them unique.

 

Anyways, if you were to keep the logo how it is, I would change the stars color to yellow. Heck changing the whole look of the logo doesn’t seem like too bad of an idea, I like the simplicity of it but something about it is just bland in a sense. Not that that’s bad of course, It just needs a little something. I would also spread some yellow onto their jerseys, yellow is one of those colors that would make them stand out against their opposition.

 

Though there is another option, they could sell the team. Maybe a place in texas would buy them, change them how they saw fit. Change the colors, add a splash of green, something that would make them stand out against the constant uses of blues and reds. The Stars, no longer based in Los Angeles would need to change their logo. Of course they would keep the star, but they would need to change the letters. I would assume they would change it to a letter corresponding to the city that they move to, just to keep that familiarity of their old branding. 

 

Yeah, maybe the city that the Stars move to won’t change the stars color to yellow. Though maybe they will, I imagine they would keep the name intact, they would probably just slap their city name in front of it and call it a day. The team name Stars is pretty neat in itself, it’s like all their players are little shining stars. Kinda makes me want to put a bunch of star stickers on their helmets. Like you're a star and you're a star and you're a star and so on.

 

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