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True North brand approached Jesse Wilson this past off-season with the hopes of locking him down to a contract for their brand. Wilson had been approached by two other brands but given the contract value, he rejected their contracts and chose to sign with a brand that represents the Great True North strong and free country of Canada. Wilson chose to sign with them because the have a lot of canadian values and he really liked their gear. Wilson is looking forward to the sponsorship shield tournament and making a big name for himself as a young player in this league. if Wilson can do well, maybe he can gain some steam going into next season with the helsinki titans of the vhl. Wilson will be a rookie next year and if he does well than it might bring more exposure to the true north sponsorship brand. Wilson is doing well currently in halifax where he is top 5 in scoring. true north released some new hoodies that wilson has been seen sporting at training events and autograph sessions. true north also dropped by some rain gear for when wilson goes fishing with his dad during the off-season. next up is if wilson can get a hand on those new true north hats that all the dads seem to be sporting. the "dad hat" is sweeping the nation.

Edited by monkeywrench15
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https://vhlforum.com/topic/55481-true-north-brand/
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