Theme Week - Recruitment - Improving The Recruitment Onboarding Process

[Subject056 1,216]

 

 

Improving The Recruitment Onboarding Process

 

Recruitment has been the hot topic of conversation on the forums over the past few days as the VHLM has been feeling the hit of less active members and social media being the main form of advertising over the past few months (ie IG and Twitter). With everyone weighing in on their opinion about Recruitment, it comes with no surprise that the Board of Governors have decided to choose ‘Recruitment’ as this week’s Theme Week. Staying on trend with selecting popular form content for Theme Week! There is a lot happening behind the scenes with the Recruitment Team that the general VHL public doesn’t know about. This has contributed to the slow progression of the Recruitment team’s advertising. However, I’m not here to talk about the behind the scenes of Recruitment as it mostly just boils down to time and member involvement for Ads trickling out which the Recruitment team is actively working on. I’m here to go over the Recruitment Onboarding process for new Recruitment Team members and how we can improve upon that process. I personally found joining the Recruitment Team to be a bit of a challenge in terms of where information lives and what was expected beyond the obvious social media, Youtube and Reddit posts.

 

Advertising for an Open Recruitment Position 

In the past when it’s been advertised on the form that a space has opened up on the Recruitment Team, the information being supplied on what the position involves has been very limited. It would be helpful for the applicants if we listed more of what was involved and expected. 

 

For example:

• Updating social media and being part of a weekly rotation (Twitter, IG), this would include but not be limited to: 

  • Engaging with other social media accounts by commenting, liking, resharing, asking for other accounts to promote our league in their stories, reels or posts

  • Engaging with other social media accounts that are not just NHL related (ie artists, writers, journalists, etc)

  • Checking the forum for new content to post (stats, standings, media spots, VSN articles, graphics, podcasts, etc)

  • Asking VHL graphic volunteers for promotional images or videos to post 

  • If using IG posting with trending music and tags to pull more views in 

 

• Researching numerous social media candidates for advertising on various sites (IG, Twitter, Youtube, Tiktok, etc)

  • Being comfortable reaching out to potential social media candidates to promote VHL ads

  • Negotiating costs

  • Working with the Recruitment Team for feedback on your candidate 

  • Working with the Board of Governors and Head of Recruitment for cost approvals

  • Sending out ad reads to candidates

 

• Reddit Drives 

  • Reaching out to hockey subreddit mods and posting in subreddits

  • Checking the VHL Reddit account for comments or questions and replying back to the community

 

• General Advertising

• Looking into General Customized Ads

• Researching costs and length of Ad run days

• Writing Ad descriptions within a character limit

• Coming up with a Promotional Graphic/Video or choosing a pre-existing one

• Proposing ideas to the team, BOG, and Commish

• Getting Cost Approval

• Executing Ad

 

• Organization, Tracking and Planning

  • Planning an ad? Keeping the information organized on the VHL Drive for tracking and history purposes

  • Coming up with new recruitment ideas and following through on the execution of new recruitment ideas

  • Reaching out to the graphics volunteers for recruitment graphics for Ads and having ideas of what you’d need them to help create as well as proper resolutions depending on where the ad is going

  • Saving original Ad images/files somewhere accessible for the Recruitment Team

 

• New VHL Forum Members

  • Welcoming new members

  • Supporting new members by being available for questions new members may have

  • Checking the forum and discord for any tags to recruitment and looking into those requests or comments

 

 

Onboarding Documentation for new Recruitment Members 

Once members have joined the Recruitment Team there isn’t much information in the VHL Recruitment Google Drive or through our Discord to walk people through what is expected or what the process is for some of the Recruitment Drives. Most of the previous recruitment drive efforts are remembered through past or current BOG, Commish or Recruitment members, but having the information or data organized somewhere would help shed light for new members on what did and didn’t work. What we can try again or steer clear of. This wouldn’t just help new members but also help current recruitment members check on what is currently happening or has happened and the results of it. There is a really great documentation for Twitter and what is expected. The hope is to extend that documentation not just with Twitter but over to other areas of Recruitment as well.

 

For example: 

• Reddit

  • There currently isn’t documentation on which Sub Reddits we’ve reached out to, which ones were willing to work with us before and which ones have banned us from posting. To find this information you have to scroll through many reddit messages on the VHL Reddit account or scroll back through the Discord chat histories

 

• Youtube, same feedback as Reddit. 

  • We don’t have a list anywhere of Youtubers we’ve worked with before who may be willing to work with us again and how much their prices were, or a list of people to potentially not work with again. To find this information you’d have to go through all previous VHL emails or check Discord chat history 

 

• General Ads and Statistics of Ads

  • If we could keep track of when we last did a general ad through Google Docs (Google, IG, Youtube, etc) and if it was successful in bringing in new members then we can at least keep a history of what did and didn’t work previously. We can try it again in a few years time or with a different approach. 

  • It would be great to know the cost associated with a previous ad and time between ads so we are not posting too little or too often. If this was tracked we’d be able to compare and know.

 

Overall small organizational tracking, planning and execution of Recruitment involvement would be very beneficial in the long run to not just new recruitment members but current ones as well. Being open about what the job entails will help potential new candidates know the ins and outs of what they are signing up for. Let’s continue to work on getting the Recruitment team the best it can be!

 

Word Count: 1068

[jacobcarson877 2,541]

54 minutes ago, Subject056 said:

Board of Governors have decided to choose ‘Recruitment’ as this week’s Theme Week.

Fun fact: We actually don't get to pick the Theme, we find out at the same time as everyone else. I believe it is just a conversation with the Blues, or perhaps whichever one is writing the post that season gets executive power.

[Beketov 9,034]

33 minutes ago, jacobcarson877 said:

Fun fact: We actually don't get to pick the Theme, we find out at the same time as everyone else. I believe it is just a conversation with the Blues, or perhaps whichever one is writing the post that season gets executive power.

General rule of thumb is we forget that theme week is coming and a few days before go "crap what should we make it this time"

[Subject056 1,216]

Claiming Week 2