Rebranding Prague, from Czech's POV

[VattghernCZ 1,056]

(all logos generated using DALL-E 3 AI)

 

Prague. Or Praha, as we the Czechs call it. The capital city of our little country in the heart of Europe, a romantic city full of history, and one giant tourist trap. Or the expensive city where all the assholes live, if you ask any Czech not living in Prague. I was quite happy to see it has its VHL team, and on top of that, the best name, the best logo (along with MEX) and the best color scheme. Normally, I wouldn't write anything like this, I love the Phantoms, but 6 uncapped is 6 uncapped.

 

So let's come up with a new brand for the Prague team, something that would make the best sense to me. Of course I'm gonna present the two obvious, boring options, but also add a few more fun ones.

 

But let's get two things settled straight away - the name format, and the color scheme. You just have to use HC in the name, the typical format of hockey teams' names here is HC [name/sponsor] [city]. Even when we had a team in the KHL, it was called HC Lev (Lion) Praha. As for the team colors, red has to be the primary color. Czech international jerseys are red, the heraldic shield in the coat of arms of both Czechia and Prague is red, the two major hockey teams in Prague - HC Slavia Praha and HC Sparta Praha - have red as their primary color (well, it's maroon for Sparta, that's pretty much dark red ain't it). A secondary color should be gold, and I think no one would be offended by some blue accents.

 

So let's get to the new teams, and let's start woth the two boring, obvious names...that kinda work every goddamn time.

 

 

Representing Czechia - HC Lions Prague

Yup...boring, obvious. There's a two-tailed lion in the Czech coat of arms, which used to be a part of the Czech international hockey logo. And now, when the official symbols can't be used on thr IIHF uniforms,there's a goddamn lion on them. As I've mentioned, we used to have a KHL team, and of course it was called Lion. Hell even our current president Petr Pavel kinda looks like a lion. In a good way, he's a Chad looking fella. Even though the lion is overused, it still works.

 

 

Representing Prague - HC Knights Prague

Why Knights? Because of the Prague Castle, which is portrayed in the coat of arms of Prague, is the president's office and one of the biggest tourist attractions in Prague. It has been the residence of Czech dukes, kings and presidents since the 9th century. It was even the main residence of the Emperor of the Holy Roman Empire twice. And I think Knights would reference the castle the best. Personally, it would be my favorite of these ideas, mostly as an homage to my favorite Bohemian king Přemysl Otakar II. (King Ottokar II. of Bohemia), who ruled in mid-to-late 13th century, was called The Iron and Golden King and was feared because of his heavy cavalry.

 

Other miscellaneous names

 

Here I'm gonna discuss some more names that are fun in my opinion, but wouldn't be taken seriously if a real hockey team representing Prague in an international league was to be created.

 

 

HC Prophets Prague - we already know the result of the game, and you might as well fold your hockey sticks right now. According to a legend, a prophet (and later a wife of Přemysl, the mythical ancestors of the longest-ruling dynasty of Bohemian dukes and later kings) called Libuše prophesied the future of a great city ("I can see a grand city whose glory reaches the stars") and told people where they should start building the castle - and that's allegedly how Prague was built.

 

 

HC Scholars Prague - we made an observation, formed a hypothesis, made a prediction, tested it, and came to the conclusion your team is losing tonight. Of course this is a reference to the Charles University, which is the oldest university east from Paris and north from Italy, founded in 1348 by Charles IV, Holy Roman Emperor and by most considered the greatest Bohemian king. Or maybe a reference to Rudolf II, another Holy Roman Emperor and Bohemian king, who was not the greatest politician, but was known for turning Prague into a hot spot for science, art and culture.

 

 

HC Guardians Prague - with our own bodies we will stop any intruder attempting to cross our blue line. There are tons of things you need to protect. Especially in the dark ages. Towers? Prague is nicknamed the City of Thousand Towers. Gates? There are many ancient gates that used to be a part of the Old Town fortifications, the most famous one probably being Powder Tower. Bridges? Well there's Charles Bridge, the second oldest still standing bridge in Czechia.

 

(AI image generators still can't do text lol)

 

HC Brewers Prague - golden is the color of our hops nectar, so is the color of the medals we bring home. This might not necessarily be a Prague specific thing, but rather a Czech thing. It would probably work better for Pilsen or for Budweis. But come on, what is Czechia probably best known for...

 

 

HC Reapers/Skeletons Prague - the sand in the hourglass is slowly pouring for everyone, just like the clock are ticking down to your loss. The Prague astronomical clock is another one of the most prolific tourist hot spots in Prague. It's particularly famous for the moving animated figures, the most famous one being the Death or the Reaper. It's a skeleton holding hourglass, as a reminder of the time that's passing for everyone.

 

 

HC Kings Prague - with a firm grasp I shall rule this rink as I rule my land. This one goes back to the Prague Castle, but to me, it doesn't work as well as the Knights. Still, the Prague Castle has been the residence of about 30 dukes, 35 kings, a queen, 9 Czechoslovak presidents and 4 Czech presidents. But of these titles, I thing King sounds the most majestic.

 

(1000+ words, claiming 2x6 capped and 6 uncapped)

Edited April 14 by VattghernCZ
Typos

[VattghernCZ 1,056]

Claim 2/2 for W.E. 4/21

[Frank 5,259]

HC Brewers let's goooo