VIKING MISSION STATEMENT 2018

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VIKING Mission Statement

 

Our mission is do everything possible to make you ready for any situation in any competition and at any level. We do that through innovation of new and traditional product lines to to make you, the user prepared for what lies in front of you, be it a beer league game, pro contract, World Championship or just to impress your hot neighbor. By enlisting talent from around the world we have a team of specialists constantly working on making a positive impact on your next game.

 

Innovation

What someone else has, we will make and make it better. To us, innovation is about taking something and making it rise to a new level. We dream it, we obsess it, we do it. Viking has been able to listen and observe our athletes around the world and we have reflected on what they need and what millions of other athletes like themselves will need. Our brand recognition has been exciting with over 300 million people sporting the Viking brand including our strongest markets of US, Canada and China. Leading the way we have unveiled several ground break platforms in the past years and we have continuously scaled them to our competitors.

 

Our performance category brand of hockey equipment labelled “Vanguard” experienced tremendous growth and returns. It’s combination of minimal weight and full mobility and protection is the top performing brand in hockey retail outlets in all of North America. Leading this is the “Axe 69” skate which debuted this season. The first of a line of custom 3D printed skates completely fitted to a player’s foot in our “Longboat” brand foam has allowed designers to enhance data return on athletes as well as create the most form fitting low weigh skate boot possible in the market.

 

Our Team

United by our love of winning, we believe that one must do what it takes to be properly geared for the occasion. This keeps us on the cutting edge to bring you the most modern techniques and the best marginal advantages. We play to win, we win when we play. Our teams share these goals and use it to guide all our brand reps and our brand strategy. We’re not cheap, but we are built to win. This annual meeting we were proud to present our lead reps Beau and Keith Louth to shareholders this year in our annual brand party in New York. Along with Elsa Hosk, our lead for the female brand, we vowed to commit the new year to winning as well.

 

Global Impact

Sports and activities shape our world, we are part of it and it is part of us. With over 300 million brand items sold in the last year along we know that we are part of every winning tradition out there. We help kids win at kickball in school, we enable elders to win in shuffleboard with our spring enhanced gear and regenerative pads and we are helping all manner of folks in even non sporting activities. Do you realize that hundreds and thousands of pairs of VIKING boots are deployed to violent conflict zones each year? We assist in the war of terror, we were there to take down Osama Bin Laden, we were there to protest the injustice of the Trump administration. We are everywhere making a positive impact with the best possible gear.

 

WE ARE VIKING

 

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Time to bring out the Viking GIFS!