Dunno, I'm not into those social media much. I mean, we need to give content that will interest new people. I don't see how someone would be interested in seeing a JC with a logo that he never seen before or with content that nobody new will understand (aka that team won the cup, bla bla bla (the type of content that have been posted on the facebook page)).
I don't know what type of content you guys will do, we will see the result of this.
Good luck to you guys.