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Ego-stroking: A Short History


Victor

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@Gustav  used his last 30 in 30 article to reflect on things and tried his best not to make it all about himself because I called it all "ego-stroking" a few months ago. I actually couldn't remember saying that but when Gus tagged me and mentioned it I was so intrigued and so amused by the turn of phrase that I decided to search the VHL annals for it.

 

I found the incident that Gus was referring to, being in my Media Spot about members' cup droughts which naturally (as further detailed in his series) featured Gus. And apart from those 2 instances - my first use of the term this year and then Gus quoting that use - there has been 1 other time in VHL history that "ego-stroking" has ever been used.

 

It was by me. In 2016.

 

What a find this turned out to be. First of all, I'm very proud of myself for apparently coining the phrase and also enjoy the fact that I forgot all about coining it for 8 years until I unwittingly used it again. Secondly, it is a real blast from the past in that 1) there are lots of old names, some of them still with us now, present in the thread and 2) it's a VHL.com article with 3 pages worth of replies.

 

The last bit is particularly ironic because of the subject matter which was a tongue-in-cheek call to arms against the rise of off-forum content. It's the Discord vs forums debate about 4 years ahead of its time. And despite being a prime beneficiary of the ego-stroking that likes give, being the forum's all time leader in the category, I still stand by what I said back then. All in all, what a trip down memory lane.

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