"So I've Got This Green Highlighter on My Desk": Malmo Jersey Designer Reveals His Thought Process

[Gustav 6,407]

The Malmo Nighthawks recently made waves in the VHL graphics community with the release of a new design for their jerseys, which served as an inspiration to many and at the very least reached "interesting" status for most. The team became the second in the league to release what look to the casual observer to be extensively planned, extensively thought-out, meticulously designed jerseys, and the press recently sat down with Jonathan Pepper, Assistant General Manager of the Helsinki Titans and the mind behind the designs (OK, that last bit didn't really rhyme all that well), to gain a bit of insight on the matter.

 

Take us through some of the more important features of the Helsinki jersey.

JP: Well, you know, this team just came off a season where they were undeniably the best in the league, and we even won a cup. Our championship status was the first thing about our team that we wanted to represent, and that's why, if you look closely, you'll see some similarities with the jerseys of the NHL's St. Louis Blues. We both won cups around the same time, so I'd say it's fitting to draw a connection there. 

Previously, you saw our jerseys featuring a lot more teal, which was really just an interesting color we decided to throw in. We decided to darken the blue for two reasons: first, we wanted to represent the waters of the Baltic Sea, which, while beautiful, can be cold and unforgiving to the unfamiliar...just like the Titans. The exact blue that we chose wasn't coincidental, either--we wanted it to be somewhere in between the blue of the flag of Greece and that of the flag of Finland, to represent both the team's name and its location.

We kept the teal as trim to pay homage to our old design, and we also added in some white trim to represent both the snow of an Arctic winter and, once again, the Finnish flag. If you notice a some black, too, there's another reference to our Finnish winters, where we see prolonged periods of darkness.

 

Fascinating. So what about the Malmo design? Do we have many hidden messages in there, too?

So I've got this green highlighter on my desk. I was stoned one day and I looked at it and I was like, "oh, hey, there's our jersey right there." I just kind of took a navy blue template and slapped a few fluorescent green lines on it and boom, that was that.

That's it? No hidden messages? No references to Arctic winters?

Nope. That's it. I was just really baked that day.

Ok, good talk.

 

Just kidding @Sonnet I love your jerseys.

[Gustav 6,407]

1 hour ago, Sonnet said:

its been a childhood dream of mine to be the target of a gustav article

Ah, but have you forgotten?