The VHL's logos: Newest to Oldest

[Victor 10,539]

To decide what franchise is most in need of a rebrand it makes the most sense to look at how old each team's logo is. After nearly a quarter-century of VHL seasons of teams slightly modifying and re-using existing logos from other leagues and sports, since S24 all logos have been original, some designed by the VHL's own graphics community, and most of the more recent ones being purchased from third-party designers. Quite a few continue to stand the test of time. Let's count them down.
 

S81: Riga

The newest logo in the VHL belongs to the Riga Reign who avoided a rebrand for nearly 60 seasons beforehand and are only on their third logo overall (all variations of the orange lion). I think this one got quite widespread approval and is certainly an upgrade on the previous version so it would be unlikely to be changed any time soon, even as a big change is about to take place in Riga's GM position.
 

S75: Calgary

Another long-awaited change to an old franchise's appearance took place just six seasons previously, as the beloved derp horse was retired after 50 seasons to make way for a more imposing stallion. The Wranglers have also only gone through three variations of the red horse and the current version is likely here to stay for a while.
 

S73 expansion teams: Chicago, Los Angeles, London, and Warsaw

S68 expansion teams: D.C. and Prague

S65 expansion team (Moscow) and S66 expansion team (Malmo)

                                                       

I am grouping all the expansion teams together (which is actually half of the league) for a specific reason: unlike the rest of the teams' logos, these were purchased using the league's donation money with the thought process that these were long-term investments and won't be replaced on a whim in the short-term. Of course, these expansion teams have all been around for at least 20 seasons now but as we have seen with Calgary and Riga above, and indeed many more examples to come, this is far from a long time in VHL terms. Just as importantly, these are actually a solid set of logos, most of which I think there is no great clamour to replace. The exceptions might be LA and London and purely on a personal level I think LA is the franchise most in need of a fresh start but I'll let someone else dive into that topic in more depth.
 

S53: Helsinki

The Titans aren't far off from being joint-oldest on this list as their logo change in S53 was only a cosmetic one really, polishing up and slightly recolouring the version they got in S24 when all teams rebranded to in-house made logos. However, given Helsinki did give themselves an uplift 30 seasons later, they fall in the midtable of this list. There's nothing that needs improving for them but maybe they'll want another small makeover in the near future.
 

S52: New York

The next three logos are a tale of how logo changes can sometimes seemingly alter history. The Americans had lots of success following the S24 rebrand and were arguably the league's most successful franchise in the following 30 seasons. However, just before their back-to-back championships of S52 and S53 they swapped to this logo and after that initial short-term success.... well you guys probably know most of the story. One finals appearance has followed in the 40 seasons since, so if there's any franchise that needs a rebrand just to dump their loser era it's New York.
 

S47: Toronto

In a similar vein to the Americans, the Legion's logo swap immediately led to threepeat, the first of its kind. It's been a bit of a rollercoaster since but Toronto's logo just seems to work for them and also harks back to the version they used in the league's first decades. In fact, the S47 rebrand replaced a very unpopular logo so this change was welcomed and despite being one of the oldest ones in use now, it doesn't feel like there is much clamour for change at the moment.

 

S44: Davos

Until the recent renaissance under Alex, this, even more than New York's, was the league's most cursed logo. The Dynamo were definitely the league's most successful franchise before S44 and then they just stopped being that. I also personally preferred the logo they replaced, although I am biased as I was the team's GM just 5 seasons previously. Davos has turned things around a bit now but it's the third-oldest logo in the league so I say get them to switch it up and leave that cup drought firmly in the past.
 

S31 expansion team: Quebec, now Vancouver

Funnily enough, given what I said about the “new” expansion franchises above, it seems to be the fate of expansion teams in the VHL that they are stuck with their logo for life. Cologne never replaced theirs and have been resurrected with in in the VHLE, the Quebec's was considered so good that it survived the move to Vancouver (more of a translation rather than a rebrand). In fact, not touching the logo was one of the conditions for the move being allowed to go through. It is still unique in being a logo designed by the team's GM, in this case founding GM Pavel Koradek. What has changed over time is that this is now the second-oldest logo in the league so perhaps popular opinion could be swayed towards a change. It is such a simple yet effective one though.

S24: Seattle

Fittingly, the oldest logo in the VHL is in Seattle, also home to the league's (soon to be by far) longest-serving GM. The Bears logo does predate Bana's reign (yes there was such a time) and is the only logo to survive from S24, when all eight franchises at the time got custom-made logos, having survived until then on versions ripped from existing teams. Seattle until then (ignoring their 1-season stint as the Everblades) had used the Hershey Bears logo, swapped to fairly similar one in S24 and haven't looked back since. Time for a change? Maybe under a new GM...

 

[Banackock 7,646]

Da bearz 

[Ahma 1,288]

13 hours ago, Victor said:

so I say get them to switch it up and leave that cup drought firmly in the past

No. While I'm here I will never allow a logo change, rebrand or what have you. Never ever ever

[Victor 10,539]

9 hours ago, Ahma said:

No. While I'm here I will never allow a logo change, rebrand or what have you. Never ever ever

I guess we have to eliminate you then

[Victor 10,539]

Week 2 of 2