Exactly. I'm not going to go all "woe is me", but I think the pay is already fairly low for what we do on a daily basis. We manage the roster, lines, finances, look for trades when it makes sense, keep the forum and/or Discord locker rooms active, keep the players involved, stay in contact with other GMs to keep up with the league news, help players when they need to. Some GMs even set up press conference questions and link every TPE opportunity to their players. It makes sense because of the demand; it's not a job that needs to pay much for people to be interested in, but I think adding more to it is unreasonable.
Not writing about our team doesn't make us bad GMs.
EDIT: This is not me saying GMs should get a pay raise. If anything, it could drop to 0 and I'd be ok with it. There would still be a lot of people willing to do it even if it didn't pay.