Effort: 2/2 - I think because you use illustrator for these, you deserve full marks. However, I HIGHLY suggest you start using photoshop (or another sort of image editor), it's a lot easier, the end result is usually better, and it's more fun too. Well maybe not the last part, idk.
Look: 1.25/3 - The render effects are pretty meh, text placement is wack. I actually don't mind the bg on the right side, left is interesting.
Creativity: 1/1 - Yup
Total: 4.25/6
Overall: 4/6