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VHL Demographics Survey Results


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Total of 51 responses, thank you to everyone who participated.

 

According to the results, if we are going to do Twitter ads our target market will be the following:

Male, White, Aged 18-31, maybe bachelor's degree, Gamer and Sports fan lifestyles

 

Gender: Shockingly we are a sausage fest

Male - 98%

Female - 2%

 

Race/Ethnicity: Mostly white

White - 90.2%

Other - 5.9%

Asian - 2%

Hispanic - 1%

 

Age: Mostly between the ages of 18-31, so we young millennial buhls

14-17 - 2%

18-22 - 33.33%

23-26 - 31.4%

27-31-27.5%

32+ - 5.9%

 

Highest Level of Education Completed or Plan on Completing: Lots of college peoples

High School/GED - 17.6%

Trade School - 5.9%

Associate 2 year degree - 7.8%

Bachelor 4 year degree - 56.9%

Master's degree - 11.8%

 

Estimated Household Income in US Dollar: Incomes are all over the place, don't really see a target group here

0-20,000 - 15.7%

20-40,000 - 23.5%

40-60,000 - 19.6%

60-80,000 - 17.6%

80-100,000 - 9.8%

100,000+ - 13.7%

 

Where do you live?: No major regions really stick out here

Central U.S. -21.6%

U.S. East Coast - 11.8%

U.S. West Coast - none

Canada East Coast - 11.8%

Central Canada - 25.5%

Canada West Coast - 13.5%

UK - 3.9%

Other - 11.8%

 

LifeStyles: Most of us are both gamers and sports fan

Enjoy the arts - 27.5%

Foodie - 37.3%

Gamer - 78.4%

Online buyer - 49%

Photography - 11.8%

Sports Fan - 98%

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46 minutes ago, evrydayimbyfuglien said:

The fact that almost 14% of the people who filled out the survey make $100k+ per year is surprising to me.

Well the question did include parental income for people who live at home so maybe our younger users have rich parents? Or at least they think they do.

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