Is it? I don't see it that way. It doesn't change something structurally about the league like the VHLM does, or like changing a point earning structure does, or even creating a magazine and more job opportunities does. All it adds is more players, which to me if they're not going to stick around for one, I don't see how the option of "more time to sink in!" is going to change that.
To me, the main draw of two players is to give people on the fence about creating in the first place more options and double the chances of creating a star. People already here apparently don't need that draw, or are happy with something in the current system anyway. So yes, recruitment.