My initial reaction was ewww what is this, it's different and I don't like it.
But, if we had written every builder article like this (or set up every builder page like this) it would probably be more obvious what everyone's achievements are/were. That said, I or another older member probably still need to do a few paragraphs showing our love and affection for Frank as is the tradition, but I am now quite tempted to set something like this up for all builders.