an ancient tale this
Back in the days of Season 17, a new young member by the name of Damien joined the VHL. You may know him as muffins or E'Twaun Delicious. His best player was definitely HOFer Tukka Reikkinen.
Anyway, back then he was Joey Clarence, a S18 goalie. That happened to be a class with two Hall of Fame goalies, a certain Daisuke Kanou and a certain Aidan Shaw. And Kendrick had a GM goalie in Jakob Kjeldsen. Soooo most of the MSs/mag articles/590s of the time focused on those two, maybe three, and Clarence was barely mentioned. Podcasts too. So Damien went around posting that word as an increasingly annoying joke.
The commish of the time was Slobo who definitely brought a special sense of humour to the job. He decided to deal with Mr. Clarence in a special Slobo way and here we are, 30 seasons later.