When I was a GM I generally looked for consistent updating, and consistency of build. Like it's great if you update every week, but if one week you want to be a playmaker, and the next week decide you want to be a goal scorer, and then you're musing about being a goalie... that doesn't bode well for the longevity of the player. It doesnt help me if you're maxing your TPE every week, but your player never lasts into their 4th season cause you changed your mind.