Overall I think the changes to the store add a lot to a player's options. I like how we can now buy different effects rather than just a $ $$$ for TPE swap.
This is my favorite though. There are two parts to the VHL: the game and the community. While everyone can get into the game easy enough, it may be harder for members to get into the community if they're not already "in", y'know? The VHL Mag (and M Mag) is a weekly staple that is always exciting. Each time I open one up I want to see a shoutout to my player and team. We now have a cheap way of being featured - which I think everyone will take up at least once.
What I would like to say (in the future) is a more dynamic economy of the VHL. We create money for salaries out of nothing, and to nothing the money returns through the store. It would be cool if money spent in the store effected the salary cap, etc. Don't ask me how to do it but it would be neat.