Effort 2/2: this one is really close for me but i'm gonna give it to you, I think there was enough done to warrant full points.
Look 2.5/3: I really like what you did with this one coloring/lighting-wise, but I still feel something is missing from this one. also I'm not a big fan of the text.
Creativity 1/1: ye
Overall: 5.5/6