I read the entirety. Twitter, Facebook, Youtube, Affiliates and Discord essentially.
Hopefully the Facebook thing works - could catch something on stuff like that. Maybe also some Fantasy league sites, hockey forums around the boards and other forums and communities throughout the world-wide web. The league has to be stocked with money - could look into throwing up an ad on some major websites (just depends which they are). Hell, up donations for a little while and then throw something in THE HOCKEY NEWS news letters/papers. That could catch some eyes!
Let me buy TPE's with straight money. 20$ = 15 TPE, $50 = 40 TPE ONCE per career.