Victor

I keep looking at him in that lens but then the counterpoint is 215 of his 730 points came in his rookie and sophomore seasons (meta). Don't think he'd have those totals if he started 2 seasons later.

(all logos generated using DALL-E 3 AI)
 
Prague. Or Praha, as we the Czechs call it. The capital city of our little country in the heart of Europe, a romantic city full of history, and one giant tourist trap. Or the expensive city where all the assholes live, if you ask any Czech not living in Prague. I was quite happy to see it has its VHL team, and on top of that, the best name, the best logo (along with MEX) and the best color scheme. Normally, I wouldn't write anything like this, I love the Phantoms, but 6 uncapped is 6 uncapped.
 
So let's come up with a new brand for the Prague team, something that would make the best sense to me. Of course I'm gonna present the two obvious, boring options, but also add a few more fun ones.
 
But let's get two things settled straight away - the name format, and the color scheme. You just have to use HC in the name, the typical format of hockey teams' names here is HC [name/sponsor] [city]. Even when we had a team in the KHL, it was called HC Lev (Lion) Praha. As for the team colors, red has to be the primary color. Czech international jerseys are red, the heraldic shield in the coat of arms of both Czechia and Prague is red, the two major hockey teams in Prague - HC Slavia Praha and HC Sparta Praha - have red as their primary color (well, it's maroon for Sparta, that's pretty much dark red ain't it). A secondary color should be gold, and I think no one would be offended by some blue accents.
 
So let's get to the new teams, and let's start woth the two boring, obvious names...that kinda work every goddamn time.
 

 
Representing Czechia - HC Lions Prague
Yup...boring, obvious. There's a two-tailed lion in the Czech coat of arms, which used to be a part of the Czech international hockey logo. And now, when the official symbols can't be used on thr IIHF uniforms,there's a goddamn lion on them. As I've mentioned, we used to have a KHL team, and of course it was called Lion. Hell even our current president Petr Pavel kinda looks like a lion. In a good way, he's a Chad looking fella. Even though the lion is overused, it still works.
 

 
Representing Prague - HC Knights Prague
Why Knights? Because of the Prague Castle, which is portrayed in the coat of arms of Prague, is the president's office and one of the biggest tourist attractions in Prague. It has been the residence of Czech dukes, kings and presidents since the 9th century. It was even the main residence of the Emperor of the Holy Roman Empire twice. And I think Knights would reference the castle the best. Personally, it would be my favorite of these ideas, mostly as an homage to my favorite Bohemian king Přemysl Otakar II. (King Ottokar II. of Bohemia), who ruled in mid-to-late 13th century, was called The Iron and Golden King and was feared because of his heavy cavalry.
 
Other miscellaneous names
 
Here I'm gonna discuss some more names that are fun in my opinion, but wouldn't be taken seriously if a real hockey team representing Prague in an international league was to be created.
 

 
HC Prophets Prague - we already know the result of the game, and you might as well fold your hockey sticks right now. According to a legend, a prophet (and later a wife of Přemysl, the mythical ancestors of the longest-ruling dynasty of Bohemian dukes and later kings) called Libuše prophesied the future of a great city ("I can see a grand city whose glory reaches the stars") and told people where they should start building the castle - and that's allegedly how Prague was built.
 

 
HC Scholars Prague - we made an observation, formed a hypothesis, made a prediction, tested it, and came to the conclusion your team is losing tonight. Of course this is a reference to the Charles University, which is the oldest university east from Paris and north from Italy, founded in 1348 by Charles IV, Holy Roman Emperor and by most considered the greatest Bohemian king. Or maybe a reference to Rudolf II, another Holy Roman Emperor and Bohemian king, who was not the greatest politician, but was known for turning Prague into a hot spot for science, art and culture.
 

 
HC Guardians Prague - with our own bodies we will stop any intruder attempting to cross our blue line. There are tons of things you need to protect. Especially in the dark ages. Towers? Prague is nicknamed the City of Thousand Towers. Gates? There are many ancient gates that used to be a part of the Old Town fortifications, the most famous one probably being Powder Tower. Bridges? Well there's Charles Bridge, the second oldest still standing bridge in Czechia.
 

(AI image generators still can't do text lol)
 
HC Brewers Prague - golden is the color of our hops nectar, so is the color of the medals we bring home. This might not necessarily be a Prague specific thing, but rather a Czech thing. It would probably work better for Pilsen or for Budweis. But come on, what is Czechia probably best known for...
 

 
HC Reapers/Skeletons Prague - the sand in the hourglass is slowly pouring for everyone, just like the clock are ticking down to your loss. The Prague astronomical clock is another one of the most prolific tourist hot spots in Prague. It's particularly famous for the moving animated figures, the most famous one being the Death or the Reaper. It's a skeleton holding hourglass, as a reminder of the time that's passing for everyone.
 

 
HC Kings Prague - with a firm grasp I shall rule this rink as I rule my land. This one goes back to the Prague Castle, but to me, it doesn't work as well as the Knights. Still, the Prague Castle has been the residence of about 30 dukes, 35 kings, a queen, 9 Czechoslovak presidents and 4 Czech presidents. But of these titles, I thing King sounds the most majestic.
 
(1000+ words, claiming 2x6 capped and 6 uncapped)

top tier profile picture Mr Skinner

*A note ahead of the article. This is primarily about the current roster, which means that transactions of players who weren't in Toronto for long, or aren't on now won't get much of a mention. Doesn't mean that they weren't part of the turnaround*
 
Stop me if you've heard this before: a Toronto team has once again been a disappointment in the playoffs. As a die hard Leafs fan, I've heard that story all too much in my life.
 
The Toronto Legion had told a similar story for a long time. One of the original franchises in the VHL back in S1, the Legion saw 9 Continental Cup wins in the first 65 seasons (an average of one Cup in just more than every seven seasons). The longest Cup drought for the Legion in that span was 13 seasons. The Legion also appeared in the Cup Final 17 times in that 65 season stretch, getting there roughly once every four seasons. That Cup win in S65 kicked off a drought lasting 25 seasons that would not see Toronto make a Cup Final appearance, let alone win another Continental Cup. In fact, in that 25 season stretch the Legion would post just 3 Conference Final appearances, as well as only 10 playoff appearances. It was this run of futility that would leave the Toronto Legion branded as a Perennial Disappointment, and one that would require the team to address the issues and forge a better path.
 
S85 Off-Season
Off-Ice Changes Begin
 
The changes in the off-season needed to come off of the ice. Toronto was in need of a fresh voice at the top, and a new direction on the ice. That change came before the draft, as Moon was named the GM of the Legion following an interim stint by Agito, who had succeeded Doomsday. Moon headed into the S86 Entry Draft with a long-term plan to re-make the Toronto Legion into a team that could bowl over the competition, and went to work on crafting a team through the draft, free agency, and trades.
S86
The Changing of the Guard
 
The current roster for the Legion can be traced all the way back to S86. With a team in desperate need of new life, the Legion made a flurry of trades to acquire draft picks in the S86 draft. Their first draft pick in the S86 draft (13th overall) was used to take a young goaltender from Las Vegas in the VHLM. Coming off of a 41-14-4 season with the Aces, posting a .911 save percentage and 2.34 goals against average with 6 shutouts, Joel Castle was the third goalie off the board in the draft. By S87, Castle had already entrenched himself as the Legion starting goaltender, starting a run of six straight seasons with more than 60 starts in Toronto (with a seventh on the way this season). The Legion didn't only add a goaltender from this draft, as the 22nd overall pick was used on a right winger who has found a spot in the lineup for the last two seasons. Kobe Johnson was taken after playing for Las Vegas as well in the VHLM, and followed up his draft with a 94 point sophomore season in the M. Johnson made his way into the S92 forward group for the Legion, and has posted back to back seasons over 20 points for Toronto.
 
S87
The Franchise Forward Building Blocks
 
There is absolutely no doubt that the S87 Entry Draft was the most important draft in recent franchise history for the Toronto Legion. The Legion held the first overall pick in the draft after finishing second last and winning the draft lottery heading into the draft. Toronto was also fortunate with another pick that they had acquired previously in a deal with Seattle, one that would net them the third overall pick. With two of the first three picks in the draft, it was absolutely imperative that the Legion hit on both picks, and the hits ended up being home runs. The first of the two picks was used to draft a Centre out of Ottawa who had just piled up 128 points in his draft year. The second of the two picks was used on another Centre, this time out of Halifax, who had 129 points in his draft year. The players? Long time Legion Captain Mac Atlas, and multi-season scoring leader Jimi Jaks. Both of these players have been mainstays on the Legion roster, Atlas joining the team and playing in S87, and Jaks making the jump the following year in S88. There is no question that this draft has had the largest combined impact on the current team with what Atlas and Jaks have meant to Toronto.
 
S88
The Blueline Finds its Leader
 
Two drafts in, and the first round focus for the Legion had been in net and up front. There was a clear, growing need to ensure that the back end of the roster wasn't being ignored. Toronto headed into the S88 draft with the third overall pick, and had their sights set on a young defender coming off of a monstrous offensive season in Houston. The Bulls had a defender who led the VHLM in assists, and points by defenders, and that was too much for the Legion to pass up at three. Bobby Bob was added to the Toronto mix, and made his Toronto debut in S89. Since then he's been the offensive leader of the Legion blueline, and is well on pace to lead the blueline in scoring again for the third straight season.
 
S89
The Hidden Gems
The Legion had used first round picks three seasons in a row to build up what has now become the core of the team, and it was important to add to that group in order to ensure long term success. Toronto held the third pick again in the S89 draft, but it's not that pick that has ended up being the hits of the draft. Back in S87, Toronto had made a deal with D.C. to receive current and future draft picks. Two seasons out from that deal was the S89 D.C. 2nd Round pick that Toronto received, which ended up being the first pick of the second round (17th overall). The Legion used that pick on a right winger who had 65 points for Ottawa in the VHLM. Toronto held their own pick in the third round (34th overall) as well, and selected a Centre playing for Saskatoon that was coming off of a 67 point season. Those second and third round picks respectively ended up being Harry Callahan and Diego Machado, who both came up together to join the Legion in S91. Both first gen players, they have blossomed into big roles for Toronto, and are currently tied for the lead in points on the team. In addition to the draft picks that would help the Legion later on, Toronto also traded for defender Jimmy MacElroy from Vancouver. MacElroy would be a key member of the blueline for the Legion until his retirement following S92.
 
S90
The Final Piece, and the First Step
 
With players across the board in the forward group drafted, the Legion needed to focus on adding to the blueline. Holding the second overall pick in the draft, Toronto was hoping to make a pick to help round out a group that would ensure that they weren't going to be picking near the top of the draft again. To that end, the Legion had their eyes on one of their own, as Player/GM Walter Fitzroy Jr. was available to select at two in an effort to strengthen the defense portion of the prospect pool. Fitzroy Jr. was coming off of a season in the VHLM that was split between Houston and Las Vegas, one that saw a combined 39 points including 14 goals. The off-season was a hectic, and ultimately very productive one for the Legion. A blockbuster trade with Vancouver saw the additions of Ronan Lavelle and Tomas Sogaard in the forward group, while the Legion inked Siyan Yasilievich to a one year contract to bolster the blueline prior to his retirement. The additions immediately helped propel the Legion out of the depths of the North American Conference and into first place. The season resulted in Toronto's first Conference Final appearance since S83, and only the fourth since their Cup win in S65.
 
S91
The Ultimate Success
 
The Legion had a roster in place, one which had primarily been built through the draft and supplemented through trades. Added during this draft was back-up goaltender Toddly Bobbly out of Saskatoon, who was about to complete a season for the Wild that finished 56-11-5 with a .926 save percentage and 1.76 goals against average. It also ended in a Founder's Cup for Bobbly. Coming off of the monumental jump from last in the North American Conference in S89 to first in the Conference in S90, the Legion were cautiously optimistic that they were a contender again in S91, and set out to prove that their leap forward wasn't a fluke. The team saw three rookies (Callahan, Fitzroy Jr., Machado) all come up to the main roster and contribute. Those rookies helped fill the gaps that were left behind by the one year additions from the previous season. The core players continued to flourish, with Atlas, Bob, Castle, and Jaks all making major contributions to the team success. The rookies grew into their roles. Everything added up to the culmination of the Legion re-brand with a Conference Final berth, a Continental Cup Final berth, and finally a Continental Cup Championship. Gone were the days of the "Perennial Disappointment". The Toronto Legion were "Champions Again", for the first time in 26 seasons. 
 
S92
The Streak
It's difficult to follow up a Championship season, and it is surely impossible to match the success level. That was the task that faced the Legion in S92. Faced with filling another hole in the forward group following a retirement, Toronto made a mid-season trade to add Steve Lattimer from the Seattle Bears. Lattimer immediately stepped into a productive role with the Legion, and has since grown into a dominant two way player on one of the highest scoring lines in the VHL. The core group of Toronto players all stayed together, and the continued growth of the group resulted in another playoff berth, and enough playoff success to make it back to the North American Conference Finals for the third season in a row. It was the first time that the Legion had reached three straight since the run from S57-S59.
 
S93
The Drive Continues
Entering this season, the Legion look to continue the streak of Conference Final appearances. Prior to the start of the season, Toronto traded for forward Mason Rice from HC Davos, who immediately converted to defense to help with a positional shortage on the Legion roster. While there is still plenty of runway left in this season, the Legion currently sit at 37-10-1 and in first place in the North American Conference. The hope will be to continue to have a strong season and push into the playoffs as this core of players continues to grow together.
 
Summary
The Re-Brand Successfully Completed
Unlike some Toronto teams, this one knew how to do it right. Gone are the days of this organization being a punching bag or a joke. Gone are the days of being a "Perennial Disappointment". It's evident in the way that the Legion have been successful on the ice, whether it is in the standings as a team or on the individual statistical leaderboards for the players. It's even more evident off the ice in the way that the team has been able to get full buy-in from the players and a career long commitment from many as well. Contracts for Captain Mac Atlas, scoring ace Jimi Jaks, blueline stud Bobby Bob, and goaltending brick wall Joel Castle that were signed by each player to keep them in the blue and white for the entirety of their careers show just how far this team has come. The next wave is well on their way to signing extensions to remain with the Legion for their careers. That would never have been possible during the drought of success that had previously come for this team. There's something truly special about being able to have a group stay together for as long as possible, and it should be enjoyed for as long as it can be.
 
Thank you for reading.
 
Toronto Legion: Champions Again
 
 

Halfway through the season, the VHLE standings have split into half between the contenders and pretenders. After a lot of parity to begin the season and unexpected wins by the teams expected to struggle, notably defending champions Bratislava, three teams have managed to separate themselves from the pack and are in a close race for the top.
 
Cologne, off the back of four straight finals, looked to be running away with the regular season again but a surge by Vasteras puts them just five points behind. Oslo sits just three points behind Vasteras.
 
These three teams are also home to the six highest-scoring players in the league this season and most of the league's top goaltenders, with the exception of Stockholm's Kaskiniemi-Kekkonen. It seems clear that, barring a huge upset, the Renaissance Cup will be heading to one of these three cities at the end of the season but what impact will winning the King's Cup have? Will it increase the pressure or will it help having an easier first-round matchup in the playoffs? Lots of storylines still to unfold in the E.

Teno and Summers all timers

Teno and Summers all timers

I guess we have to eliminate you then

@Beketov triggered

@Beketov triggered

To decide what franchise is most in need of a rebrand it makes the most sense to look at how old each team's logo is. After nearly a quarter-century of VHL seasons of teams slightly modifying and re-using existing logos from other leagues and sports, since S24 all logos have been original, some designed by the VHL's own graphics community, and most of the more recent ones being purchased from third-party designers. Quite a few continue to stand the test of time. Let's count them down.
 
S81: Riga

The newest logo in the VHL belongs to the Riga Reign who avoided a rebrand for nearly 60 seasons beforehand and are only on their third logo overall (all variations of the orange lion). I think this one got quite widespread approval and is certainly an upgrade on the previous version so it would be unlikely to be changed any time soon, even as a big change is about to take place in Riga's GM position.
 
S75: Calgary

Another long-awaited change to an old franchise's appearance took place just six seasons previously, as the beloved derp horse was retired after 50 seasons to make way for a more imposing stallion. The Wranglers have also only gone through three variations of the red horse and the current version is likely here to stay for a while.
 
S73 expansion teams: Chicago, Los Angeles, London, and Warsaw
S68 expansion teams: D.C. and Prague
S65 expansion team (Moscow) and S66 expansion team (Malmo)


                                                       
I am grouping all the expansion teams together (which is actually half of the league) for a specific reason: unlike the rest of the teams' logos, these were purchased using the league's donation money with the thought process that these were long-term investments and won't be replaced on a whim in the short-term. Of course, these expansion teams have all been around for at least 20 seasons now but as we have seen with Calgary and Riga above, and indeed many more examples to come, this is far from a long time in VHL terms. Just as importantly, these are actually a solid set of logos, most of which I think there is no great clamour to replace. The exceptions might be LA and London and purely on a personal level I think LA is the franchise most in need of a fresh start but I'll let someone else dive into that topic in more depth.
 
S53: Helsinki

The Titans aren't far off from being joint-oldest on this list as their logo change in S53 was only a cosmetic one really, polishing up and slightly recolouring the version they got in S24 when all teams rebranded to in-house made logos. However, given Helsinki did give themselves an uplift 30 seasons later, they fall in the midtable of this list. There's nothing that needs improving for them but maybe they'll want another small makeover in the near future.
 
S52: New York

The next three logos are a tale of how logo changes can sometimes seemingly alter history. The Americans had lots of success following the S24 rebrand and were arguably the league's most successful franchise in the following 30 seasons. However, just before their back-to-back championships of S52 and S53 they swapped to this logo and after that initial short-term success.... well you guys probably know most of the story. One finals appearance has followed in the 40 seasons since, so if there's any franchise that needs a rebrand just to dump their loser era it's New York.
 
S47: Toronto

In a similar vein to the Americans, the Legion's logo swap immediately led to threepeat, the first of its kind. It's been a bit of a rollercoaster since but Toronto's logo just seems to work for them and also harks back to the version they used in the league's first decades. In fact, the S47 rebrand replaced a very unpopular logo so this change was welcomed and despite being one of the oldest ones in use now, it doesn't feel like there is much clamour for change at the moment.
 
S44: Davos

Until the recent renaissance under Alex, this, even more than New York's, was the league's most cursed logo. The Dynamo were definitely the league's most successful franchise before S44 and then they just stopped being that. I also personally preferred the logo they replaced, although I am biased as I was the team's GM just 5 seasons previously. Davos has turned things around a bit now but it's the third-oldest logo in the league so I say get them to switch it up and leave that cup drought firmly in the past.
 
S31 expansion team: Quebec, now Vancouver

Funnily enough, given what I said about the “new” expansion franchises above, it seems to be the fate of expansion teams in the VHL that they are stuck with their logo for life. Cologne never replaced theirs and have been resurrected with in in the VHLE, the Quebec's was considered so good that it survived the move to Vancouver (more of a translation rather than a rebrand). In fact, not touching the logo was one of the conditions for the move being allowed to go through. It is still unique in being a logo designed by the team's GM, in this case founding GM Pavel Koradek. What has changed over time is that this is now the second-oldest logo in the league so perhaps popular opinion could be swayed towards a change. It is such a simple yet effective one though.

S24: Seattle

Fittingly, the oldest logo in the VHL is in Seattle, also home to the league's (soon to be by far) longest-serving GM. The Bears logo does predate Bana's reign (yes there was such a time) and is the only logo to survive from S24, when all eight franchises at the time got custom-made logos, having survived until then on versions ripped from existing teams. Seattle until then (ignoring their 1-season stint as the Everblades) had used the Hershey Bears logo, swapped to fairly similar one in S24 and haven't looked back since. Time for a change? Maybe under a new GM...
 

Their gloves are all a size too small?

To decide what franchise is most in need of a rebrand it makes the most sense to look at how old each team's logo is. After nearly a quarter-century of VHL seasons of teams slightly modifying and re-using existing logos from other leagues and sports, since S24 all logos have been original, some designed by the VHL's own graphics community, and most of the more recent ones being purchased from third-party designers. Quite a few continue to stand the test of time. Let's count them down.
 
S81: Riga

The newest logo in the VHL belongs to the Riga Reign who avoided a rebrand for nearly 60 seasons beforehand and are only on their third logo overall (all variations of the orange lion). I think this one got quite widespread approval and is certainly an upgrade on the previous version so it would be unlikely to be changed any time soon, even as a big change is about to take place in Riga's GM position.
 
S75: Calgary

Another long-awaited change to an old franchise's appearance took place just six seasons previously, as the beloved derp horse was retired after 50 seasons to make way for a more imposing stallion. The Wranglers have also only gone through three variations of the red horse and the current version is likely here to stay for a while.
 
S73 expansion teams: Chicago, Los Angeles, London, and Warsaw
S68 expansion teams: D.C. and Prague
S65 expansion team (Moscow) and S66 expansion team (Malmo)


                                                       
I am grouping all the expansion teams together (which is actually half of the league) for a specific reason: unlike the rest of the teams' logos, these were purchased using the league's donation money with the thought process that these were long-term investments and won't be replaced on a whim in the short-term. Of course, these expansion teams have all been around for at least 20 seasons now but as we have seen with Calgary and Riga above, and indeed many more examples to come, this is far from a long time in VHL terms. Just as importantly, these are actually a solid set of logos, most of which I think there is no great clamour to replace. The exceptions might be LA and London and purely on a personal level I think LA is the franchise most in need of a fresh start but I'll let someone else dive into that topic in more depth.
 
S53: Helsinki

The Titans aren't far off from being joint-oldest on this list as their logo change in S53 was only a cosmetic one really, polishing up and slightly recolouring the version they got in S24 when all teams rebranded to in-house made logos. However, given Helsinki did give themselves an uplift 30 seasons later, they fall in the midtable of this list. There's nothing that needs improving for them but maybe they'll want another small makeover in the near future.
 
S52: New York

The next three logos are a tale of how logo changes can sometimes seemingly alter history. The Americans had lots of success following the S24 rebrand and were arguably the league's most successful franchise in the following 30 seasons. However, just before their back-to-back championships of S52 and S53 they swapped to this logo and after that initial short-term success.... well you guys probably know most of the story. One finals appearance has followed in the 40 seasons since, so if there's any franchise that needs a rebrand just to dump their loser era it's New York.
 
S47: Toronto

In a similar vein to the Americans, the Legion's logo swap immediately led to threepeat, the first of its kind. It's been a bit of a rollercoaster since but Toronto's logo just seems to work for them and also harks back to the version they used in the league's first decades. In fact, the S47 rebrand replaced a very unpopular logo so this change was welcomed and despite being one of the oldest ones in use now, it doesn't feel like there is much clamour for change at the moment.
 
S44: Davos

Until the recent renaissance under Alex, this, even more than New York's, was the league's most cursed logo. The Dynamo were definitely the league's most successful franchise before S44 and then they just stopped being that. I also personally preferred the logo they replaced, although I am biased as I was the team's GM just 5 seasons previously. Davos has turned things around a bit now but it's the third-oldest logo in the league so I say get them to switch it up and leave that cup drought firmly in the past.
 
S31 expansion team: Quebec, now Vancouver

Funnily enough, given what I said about the “new” expansion franchises above, it seems to be the fate of expansion teams in the VHL that they are stuck with their logo for life. Cologne never replaced theirs and have been resurrected with in in the VHLE, the Quebec's was considered so good that it survived the move to Vancouver (more of a translation rather than a rebrand). In fact, not touching the logo was one of the conditions for the move being allowed to go through. It is still unique in being a logo designed by the team's GM, in this case founding GM Pavel Koradek. What has changed over time is that this is now the second-oldest logo in the league so perhaps popular opinion could be swayed towards a change. It is such a simple yet effective one though.

S24: Seattle

Fittingly, the oldest logo in the VHL is in Seattle, also home to the league's (soon to be by far) longest-serving GM. The Bears logo does predate Bana's reign (yes there was such a time) and is the only logo to survive from S24, when all eight franchises at the time got custom-made logos, having survived until then on versions ripped from existing teams. Seattle until then (ignoring their 1-season stint as the Everblades) had used the Hershey Bears logo, swapped to fairly similar one in S24 and haven't looked back since. Time for a change? Maybe under a new GM...
 

To decide what franchise is most in need of a rebrand it makes the most sense to look at how old each team's logo is. After nearly a quarter-century of VHL seasons of teams slightly modifying and re-using existing logos from other leagues and sports, since S24 all logos have been original, some designed by the VHL's own graphics community, and most of the more recent ones being purchased from third-party designers. Quite a few continue to stand the test of time. Let's count them down.
 
S81: Riga

The newest logo in the VHL belongs to the Riga Reign who avoided a rebrand for nearly 60 seasons beforehand and are only on their third logo overall (all variations of the orange lion). I think this one got quite widespread approval and is certainly an upgrade on the previous version so it would be unlikely to be changed any time soon, even as a big change is about to take place in Riga's GM position.
 
S75: Calgary

Another long-awaited change to an old franchise's appearance took place just six seasons previously, as the beloved derp horse was retired after 50 seasons to make way for a more imposing stallion. The Wranglers have also only gone through three variations of the red horse and the current version is likely here to stay for a while.
 
S73 expansion teams: Chicago, Los Angeles, London, and Warsaw
S68 expansion teams: D.C. and Prague
S65 expansion team (Moscow) and S66 expansion team (Malmo)


                                                       
I am grouping all the expansion teams together (which is actually half of the league) for a specific reason: unlike the rest of the teams' logos, these were purchased using the league's donation money with the thought process that these were long-term investments and won't be replaced on a whim in the short-term. Of course, these expansion teams have all been around for at least 20 seasons now but as we have seen with Calgary and Riga above, and indeed many more examples to come, this is far from a long time in VHL terms. Just as importantly, these are actually a solid set of logos, most of which I think there is no great clamour to replace. The exceptions might be LA and London and purely on a personal level I think LA is the franchise most in need of a fresh start but I'll let someone else dive into that topic in more depth.
 
S53: Helsinki

The Titans aren't far off from being joint-oldest on this list as their logo change in S53 was only a cosmetic one really, polishing up and slightly recolouring the version they got in S24 when all teams rebranded to in-house made logos. However, given Helsinki did give themselves an uplift 30 seasons later, they fall in the midtable of this list. There's nothing that needs improving for them but maybe they'll want another small makeover in the near future.
 
S52: New York

The next three logos are a tale of how logo changes can sometimes seemingly alter history. The Americans had lots of success following the S24 rebrand and were arguably the league's most successful franchise in the following 30 seasons. However, just before their back-to-back championships of S52 and S53 they swapped to this logo and after that initial short-term success.... well you guys probably know most of the story. One finals appearance has followed in the 40 seasons since, so if there's any franchise that needs a rebrand just to dump their loser era it's New York.
 
S47: Toronto

In a similar vein to the Americans, the Legion's logo swap immediately led to threepeat, the first of its kind. It's been a bit of a rollercoaster since but Toronto's logo just seems to work for them and also harks back to the version they used in the league's first decades. In fact, the S47 rebrand replaced a very unpopular logo so this change was welcomed and despite being one of the oldest ones in use now, it doesn't feel like there is much clamour for change at the moment.
 
S44: Davos

Until the recent renaissance under Alex, this, even more than New York's, was the league's most cursed logo. The Dynamo were definitely the league's most successful franchise before S44 and then they just stopped being that. I also personally preferred the logo they replaced, although I am biased as I was the team's GM just 5 seasons previously. Davos has turned things around a bit now but it's the third-oldest logo in the league so I say get them to switch it up and leave that cup drought firmly in the past.
 
S31 expansion team: Quebec, now Vancouver

Funnily enough, given what I said about the “new” expansion franchises above, it seems to be the fate of expansion teams in the VHL that they are stuck with their logo for life. Cologne never replaced theirs and have been resurrected with in in the VHLE, the Quebec's was considered so good that it survived the move to Vancouver (more of a translation rather than a rebrand). In fact, not touching the logo was one of the conditions for the move being allowed to go through. It is still unique in being a logo designed by the team's GM, in this case founding GM Pavel Koradek. What has changed over time is that this is now the second-oldest logo in the league so perhaps popular opinion could be swayed towards a change. It is such a simple yet effective one though.

S24: Seattle

Fittingly, the oldest logo in the VHL is in Seattle, also home to the league's (soon to be by far) longest-serving GM. The Bears logo does predate Bana's reign (yes there was such a time) and is the only logo to survive from S24, when all eight franchises at the time got custom-made logos, having survived until then on versions ripped from existing teams. Seattle until then (ignoring their 1-season stint as the Everblades) had used the Hershey Bears logo, swapped to fairly similar one in S24 and haven't looked back since. Time for a change? Maybe under a new GM...
 

To decide what franchise is most in need of a rebrand it makes the most sense to look at how old each team's logo is. After nearly a quarter-century of VHL seasons of teams slightly modifying and re-using existing logos from other leagues and sports, since S24 all logos have been original, some designed by the VHL's own graphics community, and most of the more recent ones being purchased from third-party designers. Quite a few continue to stand the test of time. Let's count them down.
 
S81: Riga

The newest logo in the VHL belongs to the Riga Reign who avoided a rebrand for nearly 60 seasons beforehand and are only on their third logo overall (all variations of the orange lion). I think this one got quite widespread approval and is certainly an upgrade on the previous version so it would be unlikely to be changed any time soon, even as a big change is about to take place in Riga's GM position.
 
S75: Calgary

Another long-awaited change to an old franchise's appearance took place just six seasons previously, as the beloved derp horse was retired after 50 seasons to make way for a more imposing stallion. The Wranglers have also only gone through three variations of the red horse and the current version is likely here to stay for a while.
 
S73 expansion teams: Chicago, Los Angeles, London, and Warsaw
S68 expansion teams: D.C. and Prague
S65 expansion team (Moscow) and S66 expansion team (Malmo)


                                                       
I am grouping all the expansion teams together (which is actually half of the league) for a specific reason: unlike the rest of the teams' logos, these were purchased using the league's donation money with the thought process that these were long-term investments and won't be replaced on a whim in the short-term. Of course, these expansion teams have all been around for at least 20 seasons now but as we have seen with Calgary and Riga above, and indeed many more examples to come, this is far from a long time in VHL terms. Just as importantly, these are actually a solid set of logos, most of which I think there is no great clamour to replace. The exceptions might be LA and London and purely on a personal level I think LA is the franchise most in need of a fresh start but I'll let someone else dive into that topic in more depth.
 
S53: Helsinki

The Titans aren't far off from being joint-oldest on this list as their logo change in S53 was only a cosmetic one really, polishing up and slightly recolouring the version they got in S24 when all teams rebranded to in-house made logos. However, given Helsinki did give themselves an uplift 30 seasons later, they fall in the midtable of this list. There's nothing that needs improving for them but maybe they'll want another small makeover in the near future.
 
S52: New York

The next three logos are a tale of how logo changes can sometimes seemingly alter history. The Americans had lots of success following the S24 rebrand and were arguably the league's most successful franchise in the following 30 seasons. However, just before their back-to-back championships of S52 and S53 they swapped to this logo and after that initial short-term success.... well you guys probably know most of the story. One finals appearance has followed in the 40 seasons since, so if there's any franchise that needs a rebrand just to dump their loser era it's New York.
 
S47: Toronto

In a similar vein to the Americans, the Legion's logo swap immediately led to threepeat, the first of its kind. It's been a bit of a rollercoaster since but Toronto's logo just seems to work for them and also harks back to the version they used in the league's first decades. In fact, the S47 rebrand replaced a very unpopular logo so this change was welcomed and despite being one of the oldest ones in use now, it doesn't feel like there is much clamour for change at the moment.
 
S44: Davos

Until the recent renaissance under Alex, this, even more than New York's, was the league's most cursed logo. The Dynamo were definitely the league's most successful franchise before S44 and then they just stopped being that. I also personally preferred the logo they replaced, although I am biased as I was the team's GM just 5 seasons previously. Davos has turned things around a bit now but it's the third-oldest logo in the league so I say get them to switch it up and leave that cup drought firmly in the past.
 
S31 expansion team: Quebec, now Vancouver

Funnily enough, given what I said about the “new” expansion franchises above, it seems to be the fate of expansion teams in the VHL that they are stuck with their logo for life. Cologne never replaced theirs and have been resurrected with in in the VHLE, the Quebec's was considered so good that it survived the move to Vancouver (more of a translation rather than a rebrand). In fact, not touching the logo was one of the conditions for the move being allowed to go through. It is still unique in being a logo designed by the team's GM, in this case founding GM Pavel Koradek. What has changed over time is that this is now the second-oldest logo in the league so perhaps popular opinion could be swayed towards a change. It is such a simple yet effective one though.

S24: Seattle

Fittingly, the oldest logo in the VHL is in Seattle, also home to the league's (soon to be by far) longest-serving GM. The Bears logo does predate Bana's reign (yes there was such a time) and is the only logo to survive from S24, when all eight franchises at the time got custom-made logos, having survived until then on versions ripped from existing teams. Seattle until then (ignoring their 1-season stint as the Everblades) had used the Hershey Bears logo, swapped to fairly similar one in S24 and haven't looked back since. Time for a change? Maybe under a new GM...
 

I did, those were better days.

All timer reign

VHL: The Sister Cities Rebranding
 
Because I’m a bit of a nerd, I get fascinated by random things. One that grabbed me recently is the idea of Sister Cities, or Twin Towns as they’re known in the U.K. As the story (on Wikipedia) goes, there has long been collaboration between cities in various locales. But the idea of a formal arrangement began during World War II, when the English city of Coventry began exchanging telegrams with the Soviet city of Stalingrad. Both cities had experienced tragic bombings, and sent aid and friendship back and forth to foster peace and reconciliation between the former rivals. A tablecloth embroidered with “Little help is better than a lot of pity” was sent with money to rebuild Stalingrad following the Nazi invasion of the country; the tablecloth still hangs at the Museum of the Battle of Stalingrad today.
 
Following this example, a number of cities joined the organization Sister Cities International. Cities of all sizes now have “sisters” in countries around the world. This caught my attention because if you walk to the train station connected to Chicago’s O’Hare Airport, banners commemorating these sister cities hang prominently - Chicago alone has more than a dozen sister cities across the globe.
 
So what does this mean for the VHL? Well, I figure it’d be good to spread the wealth. If VHL teams were to move from their current locations, I think it’d be helpful to move them to a Sister City of their current location. That way, they could have new branding, but still maintain a connection (and fans) with the previous team. Plus, it could help the VHL expand hockey’s reach in areas that might not have a current NHL team - a problem that afflicts the current VHL roster.
 
With that in mind, here’s my pick for the city and team name that would result from moving current VHL franchises to their sister cities. Team names are chosen based on something interesting about the city, so ignore if it sounds ridiculous (which it probably does).
 
Calgary Wranglers -> Jaipur Roses
Team colors: Pink and black
 
The largest city in the northwest Indian state of Rajasthan, Jaipur is known as the “Pink City” due to a large number of pink buildings in its old city. This would not only provide a very unique color combination to the VHL spectrum, but it would also introduce VHL hockey to South Asia - no VHL/VHLE/VHLM franchise has ever played in the country. The Roses name fits with the pink theme, but it could also provide some interesting graphical opportunities and something a bit more flowery (pardon the pun) to what can sometimes be a standard choice of logos.
 
Chicago Phoenix -> Mexico City Quetzal
Team colors: Teal and red
 
As mentioned above, there is a whole host of options that I could choose for Chicago’s sister city, from Athens to Shanghai to two existing VHL cities in Prague and Toronto. So why am I choosing a pre-existing VHLM city in Mexico City? Because I think the synergy in going from the Phoenix with the Quetzal - or specifically to Quetzalcoatl - is too great. The Aztecs believed the god Quetzalcoatl helped create the earth; Quetzalcoatl was likely formed from the majestic Quetzal birds that still roam the earth today. It’s a nice piece of synergy between the two franchises.
 
D.C. Dragons -> Brussels Dinos
Team colors: Yellow and black
 
The D.C. Dragons are named after a creature of myth and legend. Well, if we’re moving from the capital of the U.S. to the capital of Belgium, why not take a cue from myth and legend once again? According to Wikipedia, the Royal Belgian Institute of Natural Sciences houses the world's largest hall completely dedicated to dinosaurs, with its collection of 30 fossilized Iguanodon skeletons. I don’t know what color Iguanodons were supposed to be, but I do know that yellow and black is part of the Belgian flag and would be a unique mix for our teams here, so that’s our selection.
 
Los Angeles Stars -> St. Petersburg Knights
Team colors: Black and white
 
We’re eventually going to be moving a team away from Moscow in this series, but I don’t want to ignore Russia entirely. As a result we’re ending up in St. Petersburg, the country’s second largest city, which obviously has a large KHL presence but our team will be cooler. For branding, I’m staying away from overtly pro-Russia imagery, but I do find it interesting that the chess title of “grandmaster” was first given at a 1914 international tournament within the city from the czar to five players. Queens and kings don’t work here, but Knights would look cool - and give a nod to VHL history.
 
New York Americans -> Tokyo Mecha
Team colors: Silver and blue
 
I strongly considered picking London here just for the memes. I wanted to stay away from Jerusalem with a 39 and a half foot pole. And while taking a VHL team back to Madrid was tempting, I like the idea of some East Asian representation here as well. With Godzilla-like monsters off the board, I loved the idea of going something futuristic and tech-y - and my mind immediately went to Gundam-like robots. I went Mecha here to avoid copyright, but there’s a lot you could do with large robot-like logos and sharp colors that stay similar to what current Americans fans know and love.
 
Seattle Bears -> Reykjavík Glaciers
Team colors: Light blue and maroon
 
I don’t want to go away from the large Nordic influence on the VHL entirely, but I didn’t necessarily want to go to Bergen, Norway either. So this is my compromise, particularly as Iceland has become a major tourist destination for many from North America. Naming a team after volcanoes also seemed mean, so I’m going with a different geological formation in the glaciers. Not particularly fearsome but still imposing, the red would also present a bit of volcanic danger, tie into the Icelandic flag, and give a nod to the former Bears franchise. 
 
Toronto Legion -> HC Forza Milano
Team colors: Red and yellow
 
Milan, Italy, has a renowned sporting heritage, particularly with the football clubs AC Milan and Inter Milan. But it’s a nearby attraction that I’m taking inspiration from for the name - the Monza racing circuit is right outside the city, home of Italy’s primary Formula 1 race and the epicenter of Ferrari’s global influence. With colors inspired by Ferrari and a similar stallion-inspired logo, the Forza Milano franchise would bring in a lot of crossover fans. Or maybe I just have Italy on the brain with Bucatini as my current player.
 
Vancouver Wolves -> Edinburgh Nessies
Team colors: Blue and green
 
What, you thought we were supposed to be moving London to Edinburgh? Forget that, let’s just cut out all of the middle men and move Vancouver halfway across the globe. The reasons for a team in Edinburgh have been well-stated, and I love the idea of naming a team after the Loch Ness Monster. In my mind’s eye I envision the branding as similar to the collegiate baseball team the Vermont Lake Monsters, just with a Scottish spin that really highlights the blue. I also wouldn’t be opposed to the Highlanders or something with similar colors if the Nessies would be too close to the Dinos.
 
HC Davos Dynamo -> Colorado Aspens
Team colors: Dark green and white
 
Davos only has three sister cities. Unhelpfully, two of them are a ski town in France, and a suburb of Nagano, Japan. But the third one may be somewhat helpful - Aspen, Colorado, USA. Known as another ski town, I didn’t want to make the branding too similar to the nearby NHL’s Avalanche. But by making a reference to the Aspen tree instead, we can add in a little more nature imagery as well as a green color palette that would be distinct from the Avalanche’s maroon. Thankfully the rich Davos fans have another ski town to visit to watch some hockey.
 
Helsinki Titans -> Gothenburg Lions
Team colors: Blue and yellow
 

 
Well shit. I knew I might run into this, but I didn’t think it’d be a city the size of Helsinki. With that in mind, I turned to sister cities for Turku, which had a VHLM franchise back in the day. There, I found a bunch of other historical VHL cities, including two current VHLE cities in Bratislava and Cologne. But it’s a city that was also briefly VHL-affiliated that caught my eye: Gothenburg, Sweden. Gothenburg was founded by Swedish king Gustavus Adolphus, who was known as "the Lion from the North" from his involvement in the Thirty Years War. The seal of arms for the city also similarly features a lion, in the blue and yellow Swedish colors. Works for me.
 
London United -> Bogotá Warriors
Team colors: Emerald green and gold
 
As far as I’m aware, there has never been a VHL franchise located in South America. We’re changing that by placing the London franchise in the third largest city on the continent, Bogotá, Colombia. For the branding, I’m taking a cue from the Muisca people, whose confederation of peoples that founded the city were one of the best organized indigenous peoples on the continent. The Muisca warriors known as güeches were chosen by merit and attitude rather than class, and often adorned in the emeralds and gold that characterize the region. Given the colonialism England’s done in its day, it feels right to give something back.
 
Malmo Nighthawks -> Tallinn Rally
Team colors: Maroon and white
 
There aren’t too many options for Malmo’s sister city, but I think we’ve got a great one in Tallinn. The capital of winter sports-loving Estonia, Tallinn has also produced its fair share of rally and racing drivers, dating back to the country’s Soviet Union days in which many of the USSR’s rally drivers would hail from the region. It’s from that tradition that we draw this name, and in doing so introduce a new color to the VHL color palette - maroon (almost brown), drawing from the dirt that’s kicked up from the rally cars. Maybe not the most pleasing to the eye, but I think can be a good color in the right designer’s hands.
 
Moscow Menace -> Dubai Thoroughbreds
Team colors: Gold and red
 
There are a couple different ways I could go with Moscow’s sister city, particularly in Asia with Seoul, Beijing and Manila. But let’s be real, every good league needs to have a villain. It’s why I called for Vasteras to be returned to the VHL for so many years. And if you put a team in Dubai, you’re going to have a villain quickly - something that the Moscow fans may be used to anyway. We’re really going to lean into it with an expensive racehorse logo, with an accompanying gold and red color scheme. You might not want to, but I think it’d be fun to play here and thumb my nose at the rest of the VHL.
 
Prague Phantoms -> Phoenix Outlaws
Team colors: Tan and black
 
If we’re moving so many teams out of North America, then it stands to reason that we need to move a few back in. Plus, it’s not like the Phoenix area has an NHL team or anything (cue laugh track). I don’t want to go full Coyotes here, but I do think I can draw from the old American West heritage with a cowboy theme. The tan that is part of the wardrobe isn’t a color you see in sports logos too often either, and could stand out with so many reds and greens in the palette so far.
 
Riga Reign -> Dallas Kings
Team colors: Orange and blue
 
Similar to the last team, we’re headed back to the U.S. here. This time, we’re erasing the Dallas Stars from memory similar to how they erased the Minnesota North Stars from memory (not that Minnesota fans are bitter or anything). I want to stay away from the Cowboys imagery here for obvious reasons to American football fans, but we can take some cues from the Reign’s former branding. The Kings are already a hockey team as well, sure, but if you don’t think we can steal that too, you’ve never been to Texas.
 
Warsaw Predators -> Rio de Janeiro Toucans
Team colors: Orange and green
 
We’re ending this by creating a South American rivalry, which I think would be a lot of fun. We’re also going to take the Predators, which I find to be a pretty generic name, and give them the exact opposite by calling a team the Toucans. There aren’t many orange and green combinations out there but I really like the colors, and the Toucans would be a unique team name that isn’t used anywhere else. Maybe Brazil isn’t a hockey center yet, but I plan on making it one through the new Toucans dynasty.
 

Phoenix Chicagoes would be my vote

Plans were being put in place tbf, albeit not agreed, pre recruitment drive. More difficult to justify now but it will always be the first port of call if the pipeline dries up, as was always intended.

Phoenix Chicagoes would be my vote

Phoenix Chicagoes would be my vote

if anything we don't have enough tribalism. everyone's too nice. need more hatred, more rivalry, more forum content